Chris thrived as he engaged with customers at his farmstand, jotting down their contact information with pen and paper and assisting them in navigating the CSA sign-up process. However, despite their unwavering support, LocalLine fell short of Chris's expectations.
High fees and a less-than-user-friendly platform frustrated both him and his members. Ordering became a hassle for customers, as they had to enter their credit card information every week they wanted to participate in Chris’s CSA. Behind the scenes, the workload piled up – adjusting member subscriptions, managing payments, and keeping in touch with customers. It all became overwhelming, and even with a modest-sized CSA, the idea of expansion was daunting.
Chris realized that the flexible, subscription-based support he thought he’d be able to offer his customers would require a hefty upcharge to his existing monthly CSA software subscription. As a numbers guy, Chris knew that something wasn’t adding up.
While switching platforms mid-season seemed risky, Chris’ eagerness to supercharge his business and meet the community's needs led him to Farmhand.